YouTuber who advocates for a minimalistic lifestyle on her popular self-titled channel, which has grown to more than 410,000 subscribers. Many of her videos focus on veganism and tips for minimizing material possessions, including clothing, makeup and other household items.
She majored in art history at the University of St. Andrews in St. Andrews, Scotland.
She is the author of the e-books Versatile Vegan and Minimal Beauty.
Her real name is Madeleine Abbott. Her boyfriend Alex Herbertson has frequently appeared on her channel.
She has made videos about other vegan YouTubers like Durianrider.