Entrepreneur most famous for her work as the Chief Curator for the Memento Mori Society, which focuses on education and philosophy surrounding death. She was previously the owner of Lightstar Jewelry and the virtual assistant service Zirtual.
She graduated from the University of Nevada-Reno with a Bachelor of Arts degree in English literature.
She was named one of Goldman Sachs' 100 Most Intriguing Entrepreneurs of 2014.
Her mother Susan worked for Zirtual.
She and Ivan Van Norman are both entrepreneurs originally from Las Vegas, Nevada.