Reggaeton singer who became a star in the genre with such songs like "El Brindis," "Dos Amantes, Dos Amigos" and "El Mojón Flotando En El Toile." Additionally, he is the founder of the VI Music record label.
He worked on the business side of the music industry before becoming a recording artist himself.
He has co-hosted a daily radio show on the Puerto Rican station La Nueva 94.
His real name is Mario Rivera. He married a woman named Michelle, with whom he has a child.
He was featured on the Don Omar track "Circuito."