Television and radio host known for credits like Love Island, Technobabble, Rinse FM, 4Music and The Wrap Up. She has also worked extensively as a model and actress, aiding in her sizable social media presence with over 3 million Instagram followers.
She began her career as a teenager presenting the series JumpOff.TV in London.
She gained significant popularity hosting Copa90's Maya's FIFA World Cup Cities, a travelogue covering the 2014 FIFA World Cup.
She is of Somali and Swedish descent. She has a younger brother named Omar. She was in a relationship with rapper Stormzy until August 2019, after over four years together. She later dated NBA player Ben Simmons.