Known for her honest makeup reviews and emphasis in natural beauty, she is the YouTube sensation behind the BeautyLifeMichelle channel and its accompanying lifestyle blog.
The Irish-born Aussie vlogger began her beauty career in August 2013 with the debut YouTube video "Gold Smokey Eye Makeup Tutorial For Beginners."
Some of her most popular YouTube videos include "Natural, Bronzed, Glowing Makeup for Spring W/ Flawless" and "The Best of Benefit Cosmetics (My Collection + Review)."
Her boyfriend, Jason, has been an occasional guest star on her channel in videos like "Boyfriend Does My Makeup REVENGE | 'Girls' Night In" and "BOYFRIEND DOES MY MAKEUP TAG."
In March 2016, she posted the video "Wine & Life Chats with Karima McKimmie | Destiny's Child, Adulting & Introverts" with blogger Karima McKimmie.