Fashion designer who runs the self-titled label and has won multiple awards, including the Best Male Designer at Miami Fashion Week in 2009. His career in fashion began as an intern at Pakistani fashion label Amir Adnan. He launched himself as an independent designer in 2003.
He holds an honors degree in marketing from The Institute of Business Management in Karachi.
He created the show Cell 422 and hosted it for two years.
He and his wife have one son.
Asim Jofa is another prominent fashion designer from Pakistan.