DIY, beauty and fashion content creator on YouTube whose most watched videos are of the comedy vlog and challenge variety. Her channel has earned more than 7 million subscribers.
She launched her YouTube channel in September of 2014.
She is an Instagram phenomenon as well with more than 3.4 million followers.
She has two sisters and a brother. She has been in a relationship with Mo from Mo Vlogs. She has also dated Bassam Ahmad.
She and Therese Lindgren are both YouTubers who have been based in Sweden.