DIY, beauty and fashion content creator on YouTube whose most watched videos are of the comedy vlog and challenge variety. Her channel has earned more than 4.4 million subscribers.
She launched her YouTube channel in September of 2014.
She is an Instagram phenomenon as well with more than 1.5 million followers.
She has two sisters and a brother. She has been in a relationship with Mo from Mo Vlogs. She has also dated Bassam Ahmad.
She and Therese Lindgren are both YouTubers who have been based in Sweden.