Content creator behind the YouTube channel Mmedia Mreza which featured scientific and entertaining videos dealing with stories about various myths, legends, mysteries, and the like. Videos on the channel were watched 25 million times, and the slogan of his channel was "You should see, what we see."
He was a radio host at a local station in the Balkans. He also worked as a waiter and bartender.
In addition to YouTube, he did web design for several companies. His fan army was called the #GrofovskaArmija.
His parents divorced when he was 6 years old. He has a half-brother named Srećko Stefanović.