British writer, director, and journalist who is best recognized for his video work with VICE including on the series The Shed at Dulwich. He is also known for having published his own book entitled How to BS Your Way to Number 1.
He first started writing for VICE in October of 2015. He then started making short films before deciding to create a fake restaurant for the TripAdvisor website. After getting friends and others to participate and write reviews for the fake set up, the restaurant became Number 1 in London on the TripAdviser site without ever having existed.
He was featured and interviewed in the December 2018 issue of Forbes Magazine.
He was born in Feckenham, United Kingdom but later moved to London where he was raised.
He was written about in the Washington Post where they referred to him as the "Donald Trump of TripAdvisor".