Considered one of the biggest artists in Colombia's reggaeton music genre, his music has reached international fame by being heard all of the world in countries like Venezuela, Ecuador, Argentina, Mexico, the U.S.A., and throughout Europe.
Since bursting on to the music scene, he has become known for creating his own style. He is also known by the nickname El Lider (The Leader).
Well known singles of his include "Senorita," "La Santa," "Sin Miedo," and "Tu Cuerpo Me Llama."
He was born in Medellin, Colombia.
He recorded his single "Senorita" with Daddy Yankee.