Born Richard Trowers, he created the management company Dollaz Unlimited in 2009 and was the acting CEO. The company represents musicians, models, media personalities, actors, and authors.
He began his career as an intern at Bad Boy Records where he helped build the careers of artists such as Yung Joc and Cheri Dennis.
He appeared on the VH1 series Love & Hip Hop: New York.
He began a relationship with TV personality Jade Watson. He previously dated Moniece Slaughter in 2015. He has a daughter named Ashley.
He also helped build the career of rapper Gorilla Zoe.