Founder and chief curator for the food blog Meatcurator who originally created the brand for Instagram. The meatcurator Instagram account earned 500,000 followers.
He graduated from Ben-Gurion University of the Negev with an engineer's degree in 1999. He studied math and computer science.
He was previously a founder and developer for ChildTalk, an application with a goal to motivate toddlers to speak new words.
He was born in Mendoza, Argentina in the heart of Malbec Wine Capital. Both of his parents inspired him to be a cook.
He and Kamini Pather are both food bloggers.