Notable for his international modeling career, he appeared in advertising campaigns for Tommy Hilfiger, Diesel, and Abercrombie & Fitch. In addition, he built a significant online fan base by showcasing his singing and guitar playing skills as well as his modeling expertise.
He launched his Instagram account in 2013 and, by 2015, had more than 10,000 followers.
Over the course of his career, he was represented by a number of prominent modeling agencies, including Models 1, Unique Models, and Wilhelmina.
He spent his early years in Exeter, England, and later settled in London.
In 2006, he appeared in a Vogue Hommes International photo spread that also featured supermodel Kate Moss.