Samantha Taormina

About

Celebrity makeup artist, licensed cosmetologist, and social media personality known for her professional glam work, makeup education videos, and beauty tutorials she creates and posts on Instagram and TikTok. She is also recognized for her work with celebrity clients and major beauty brands, and for her live-stream beauty education. 

Before fame

She grew up surrounded by the beauty industry and she spent much of her childhood in salons in New York. She began experimenting with makeup when she was around 11 years old and realized she wanted to become a makeup artist by the time she was 15 years old. She eventually became a licensed cosmetologist and built her career through hands-on industry experience including working in retail beauty and completing professional certifications. She worked extensively with MAC Cosmetics in her early career where she spent more than seven years refining her skills and working with a wide range of clients. She began posting beauty content online regularly in the early 2020s on both Instagram and TikTok.

Trivia

She was selected as a member of the Ulta Beauty Collective for 2025-2026. She has previously worked with major beauty brands including MAC Cosmetics, Chanel, Dior, and Clarins. She originally loved painting and she considers makeup an extension of traditional art. She is a dog owner.

Family life

She was born and raised in New York, United States, before relocating to Las Vegas, Nevada. Her grandmothers were cosmetologists with one specializing in hair and the other in nails. 

Associated with

She has had many celebrity clients including Selena Gomez, Nilsa Prowant, and Pia Toscano.