Third generation owner of the popular Finnish trading chain Jounin Kauppa. He also appeared in the 2010 series Diili.
Jounin Kauppa was originally founded in his grandfather's first floor and would stay that way until the 1980s.
He has built a significant social presencce for Jouinin Kauppa and himself, earning over 550,000 Facebook followers for the store and upwards of 130,000 Instagram fans for himself.
Jounin Kauppa was originally founded by his grandfather, Jouni Kaulanen. He and his wife have two daughters.
In 2010, he competed on Diili, the Finnish version of The Apprentice. The show was created by Mark Burnett.