About
Italian rapper, singer, and songwriter known for songs such as "Pachamama," "Chanelina Soubrette," "Figli dei palazzi," "Una Can," "Money," "Sto bene al mare, "Erica," and "Tu mi piaci tanto" along with his breakout EP Se Dio vuole.
Before fame
He learned to play the trumpet during middle school which influenced his musical approach. He developed an interest in rap music when he was around 14 years old. He released his earliest songs in 2017 including "Deep Side" and "Pigz." He released the independent mixtape Sono triste in 2019 and followed that project with Everyday Struggle in 2020. He released "Chanelina Soubrette" with Disme & Ele A in 2024 which was his first major viral release. He signed with ADA / Warner Music Italy in 2025 and released his debut EP Se Dio vuole also in 2025.
Trivia
He co-founded the music collective Luvre Muzik in 2017 with Zero Vicious. He helped establish the collective Genovarabe in 2024 alongside artists including Helmi Sa7bi, Sossy, Marvin, and Vincè. He was selected for Spotify RADAR 2025. He co-wrote "Erica" for Bresh on the album Mediterraneo in 2025. He appeared on Real Talk Italy in April 2025.
Family life
His full real name is Adam Sayf Viacava. He was born in Genoa, Italy and grew up between Genoa, Rapallo, and Santa Margherita Ligure, Italy. He has an Italian father and a Tunisian mother. His parents separated when he was 9 years old.
Associated with
He collaborated with Marco Mengoni on the song "Sto bene al mare" in 2025.
