Famous as the founder and CEO of the popular camera specialty boutique Image One Camera & Video. He founded his company in 2014 after serving as the general manager of Hollywood's Calumet Photography.
He earned his bachelor's degree from the University of North London in 2001 in international business.
He has gained more than 90,000 followers to his shadito30 Instagram account. One of the winners of his 2018 Image One giveaway was YouTube star Mahmod Isawi.
He is married with three children.
He and Joe Hattab have been photographed alongside one another on his Instagram account.