#351,286 Most Popular
About
British food content creator known for his @shef_phoenix YouTube, TikTok, and Instagram accounts where he posts "vibe based" cooking videos, oversized food experiments, British food humor, and viral food trend content which has helped him amass over 1.1 million YouTube subscribers, over 370,000 TikTok followers, and over 370,000 Instagram followers. He is especially known for his "But Bigger" series where he creates giant versions of everyday foods including a Creme Egg, Big Mac, Jaffa Cake, baked bean, gyoza, dumpling, tortellini, pub chips, and Froot Loops cereal.
Before fame
He originally worked as a restaurant photographer. He spent about three years as a freelance chef before he began sharing content on YouTube, TikTok, and Instagram in 2024. His short-form cooking videos quickly became popular.
Trivia
He set the 2025 Guinness World Record for the largest scotch egg with fellow food creator Oli Paterson who is also known as El Burrito Monster. He received the Gold YouTube Play Button in April 2026. His giant Creme Egg video used 20 chocolate bars and four kilograms of sugar for the fondant filling, and the clip earned millions of views on TikTok.
Family life
His real name is Phoenix Ross. He is from Notting Hill in London, England.
Associated with
He and Chef Tyler have collaborated on content together.
