Makeup and beauty YouTuber and blogger also known by her username, WilmasBeauty. Her YouTube channel has more than 320,000 subscribers.
She created her WilmasBeauty YouTube channel in June of 2011, uploading a first video showing off some shoes she liked in October later that year.
On Instagram, she has more than 460,000 followers.
She and her brother Emil created a YouTube channel together called Wilma & Emil that earned more than 50,000 subscribers in just one month. She began dating model and fellow YouTuber Anton Hagman in 2016.
She collaborated with Misslisibell on a "Beauty Swap" video.