Swedish YouTube star who is famous for her Yumi channel. She has gained more than 68 million views for her lifestyle, beauty, and personal adventure vlogging often concerning her Japanese culture fandom.
She began her YouTube channel in December 2012.
She has seen her YouTube channel grow to boast more than 130,000 subscribers. She has also gained more than 50,000 followers to her yumihiime Instagram account.
She has frequently featured her long-time boyfriend Tomu on her YouTube channel.
She and Moa Murderess are both popular Swedish YouTubers known for their lifestyle vlogging.