He first created his popular channel on March 21, 2011 and uploaded his first video just 4 days later.
In 2017 he created a secondary channel called The Kats Family, which surpassed half a million subscribers within the first year it was created. He was named Entertainer of the Year at the 2016 Streamy Awards.
He has a sister named Noura. In 2016, he began dating Alycia Tyre, but they later broke up. In 2018, he began dating longtime friend and YouTuber Simmi Singh, but they have since split.
He impersonates rapper Drake in several of his YouTube videos.