Content creator on YouTube notable for his videos that combine ASMR and mukbang. He has accrued more than 23 million subscribers for his Zach Choi ASMR channel.
He posted a debut ASMR, mukbang video in August of 2018 titled "ASMR Eating Duck Fat French Fries (NO TALKING)."
He surpassed 5 million views with the video "MOST POPULAR FOOD FOR ASMR (KFC, ONION RINGS, MOZZARELLA CORN DOG, CHICKEN NUGGETS) NO TALKING." His TikTok has focused on food ASMR and he's account has surpassed 20 million followers. He made a chicken and pepper dish in May of 2023 on TikTok that surpassed 100 million views.
He is Korean-American. He has lived in Los Angeles, California.
He made a video called "ASMR with Friends" which featured Soy Nguyen, among several others.