Content creator on YouTube notable for his videos that combine ASMR and mukbang. He has accrued more than 10 million subscribers for his Zach Choi ASMR channel.
He posted a debut ASMR, mukbang video in August of 2018 titled "ASMR Eating Duck Fat French Fries (NO TALKING)."
He surpassed 5 million views with the video "MOST POPULAR FOOD FOR ASMR (KFC, ONION RINGS, MOZZARELLA CORN DOG, CHICKEN NUGGETS) NO TALKING."
He is Korean-American.
He made a video called "ASMR with Friends" which featured Soy Nguyen, among several others.