Co-founder of Tinker Watches and Maude who has also worked as a creative strategist, web designer and in marketing. She has also worked with The Natural Resources Defense Council and ADIDAS Y-3. In 2019, she was chosen as one of Entrepreneur magazine's first-ever 100 Powerful Women.
She attended the Fashion Institute of Technology between 2001 and 2003, and graduated from California State University-Sacramento with a Bachelor of Arts in Organizational Communications.
Her creative photography on Instagram has resulted in more than 70,000 followers. She is one of only ten Latinas in the consumer goods industry to raise over 10 million dollars in venture funding.
Originally from New Mexico, she would later reside in New York. She married Ian Goicochea-Preston.