Hat entrepreneur who is known for his 40oz BOUNCE barbecue parties. He has toured the country in major cities as a means of marketing and meeting fans of his eponymous primarily snap-back hat brand.
He had previously worked in retail for Banana Republic. In 2009, he held his first 40oz BOUNCE party.
In 2012, his utilization of social media helped his 40oz BOUNCE New York City party garner more than 10,000 attendees, effectively shutting down the city's Subway. He has earned more than 120,000 followers to his prolific Instagram page.
He was born and raised in New York.