Russian social media star who has gained fame for her Null YouTube channel. She has earned more than 196 million total views for her fashion, beauty, and lifestyle vlogs, which have included challenges, tags, and try-ons.
She launched her YouTube channel in April 2015.
She has amassed more than 1.8 million subscribers to her YouTube channel. She has also gained more than 900,000 followers to her isashaice Instagram account.
Her sister is fellow social media star Sopha Kuper Nabatchikova.
She and Sopha Kuper Nabatchikova have collaborated on her YouTube channel.