Beauty, fashion, and lifestyle blogger and YouTuber who publishes videos to her self-titled channel and writes on her beauty blog. Her channel has more than 500,000 subscribers and her Instagram has more than 500,000 followers.
She created her YouTube channel on May 11, 2013 and published her first video three days later.
Born in England, she has spent time in both Europe and New York. Her sister Hannah has appeared on her channel.
She has collaborated on multiple videos with fellow beauty vlogger Estee Lalonde, aka EssieButton.