Automobile entrepreneur and pioneer who created the Audi model. He published his autobiography, I Built Cars, in 1937. There is a Horch Museum in his honor, located in Germany.
He worked as a blacksmith and as a ship architect.
He first called his company Horch, but changed it to Audi because of a trademark dispute. He was inducted into the Automotive Hall of Fame in 2000. He is known for being a pioneer for engineering cars, and was one of the first to advocate for placing the engine of a car in the front as opposed to the rear.
He adopted two children in 1928 with his first wife, Anna Schulz Horch.
He started out working under Karl Benz.