Entrepreneur who rose to prominence as the founder of clothing and lifestyle brand Popular Demand. Based on the success of the brand, he's also created Brand Wolves which seeks to build a portfolio of lifestyle and consumer product companies.
He launched a string of unsuccessful startups before creating Popular Demand.
His marketing strategy focused less on product promotion but instead focused on embedding itself in culture by creating curated content for its massive social media following.
He's from Boston, Massachusetts. His brother Ben Ricciardi founded the social media agency Times 10.