Brie Matthews

About

Parenting vlogger, and fitness enthusiast known for sharing real, raw, and unglamorous aspects of her journey. She has built an expansive online community by showing the everyday vulnerabilities of navigation through postpartum bodily changes, active fitness habits, and managing toddler chaos.

Before fame

She officially entered the digital influencer space around 2020 by archiving her unfiltered lifestyle before transitioning heavily into parenting content. Prior to her massive growth as a creator, she utilized her background in corporate marketing, holding a professional degree and working a multi-year career as a dedicated social media manager and brand coordinator.

Trivia

Having fully committed to avoiding regular artificial heat applications to her hair, she has spent years mastering and sharing advanced "heatless curl" strategies with her community. Alongside building her digital brand from her home base, she and her family made a major lifestyle announcement when they successfully purchased 17 acres of rural countryside land to develop. She is also a passionate scrapbooking hobbyist, creating highly detailed, personalized, custom fabric-wrapped memory photo books for family milestones.

Family life

She was raised in the United States and spent several years in Alabama for her studies. She is married to her husband, Sean Matthews, whom she married after years of dating. Together, the couple manages a family of four consisting of their firstborn son, Ford Vincent Matthews, and their younger daughter, Monroe Louise Matthews.

Associated with

Her content is often associated with Savannah LaBrant.