She originally began designing clothing while a student at the University of Georgia. She began an Etsy page while studying psychology and accounting.
She and her husband, Brian Kelley, have hand-designed each product for sale on the Tribe Kelley site.
She married her husband in a surprise ceremony on December 16, 2013.
She and her husband Brian Kelley were given a 23-foot teepee by his bandmate in Florida Georgia Line, which has served as a creative space for the couple.