Born Bob Khaleel, he is a member of Afrika Bambaataa's Universal Zulu Nation and was a fixture in the early hip-hop scene of the mid-80's in New York.
He was president of the early hip-hop collective Bronx Style Crew.
He discovered the band the Deftones in Sacramento and immediately brought them to the attention of Maverick Records.
He was greeted by relatives of his maternal grandfather in Syria while touring there.
He toured with rapper/actor Ice T in 1990.