Beauty vlogger turned model, she was first known for her self-titled YouTube channel where she posted DIYs, hauls, and other beauty tutorials.
She participated in the first ever Teen Vogue FashionU in 2006 while she was still in junior high school. In 2010, after seeing videos of YouTube beauty gurus, she decided to start her own channel.
She signed with Newmark models and has been interviewed by Teen Vogue.
She and her sister, fellow beauty YouTuberShannon Baker, are both from Southern California.
She and Cailin Russo both signed to Newmark modeling and attended Miami Swim Week together in 2015.