First gained fame as an Instagrammer, growing a following of more than 40,000 fans posting daily style photos. He also had a self-titled YouTube channel where he has posted Q&As, facts videos, and other vlogs. He transitioned out of the social realm and began working in fashion, launching a clothing line called ROYALTY.
In March 2014, he posted his first photo to Instagram captioned "Living, Young and Wild and Free."
He has a musical.ly account, cvssiel, where he has lip synced to numerous Spanish songs.
He has a younger sister named Canela.
He is close friends with fellow Chilean YouTuber Lucas San Martín.