Mexican entrepreneur and publicist who co-founded Grupo Ágorax in 2014. In 2003 he became managing director at Blacklist PR & Communications in Guadalajara.
He graduated from the Jesuit University of Guadalajara.
He is a part-owner of bars like Reyes Cantina and Pistones.
His parents are Isabel Sepulveda and Sergio Barrera Pliego. He has a sister, Isabel. He married model Ana Landeros on January 22, 2016. Their children are Valentina, born 2010, Checo, born 2014, and Victoria, born 2017.
On February 3, 2018, he posted a photo of himself with Bill Clinton.