Known for his work as a DJ as well as being the founder of the promotion company Plush Blue Entertainment. He's also been part of Aphilliates and has worked with Gucci Mane and Gorilla Zoe.
He started working as a DJ while in school. He attended Fort Valley State University and formed Plush Blue in 2006.
MTV named him DJ of the Year in 2010.
He was born Robert Avery in Germany, but grew up in Decatur, GA. He has children, Ryann and Easton, with his wife, Ebony Jones-Avery.
He's appeared alongside OJ Da Juiceman and Nicki Minaj on the MTV show Mixtape Daily.