Cosplaying sensation popular on YouTube for his content relating to anime and comics that has garnered him 140,000 subscribers. His most popular series of videos explores the history of anime and comic book characters
He first joined the YouTube scene in 2007, but did not create his SprEffective channel until November of 2013. In his youth, he watched cartoon versions of X-Men, Batman and Spider-Man, as well as several anime shows.
He attended a performing arts school where he found a passion for animation. He created a side gaming channel called ItsRatherEffective.
He is Scottish, but would reside in England.
He and Kelsey Ellison did a Ladybug and Cat Noir cosplay together.