Specializing in DIY content, she is a YouTube content creator who also publishes life hack, haul, and decor videos for her 2.4 million subscribers.
She initially created her YouTube channel in January of 2014 with the username thinkkbeautyy. Her first video is titled "Cute Hairstyles for a Baseball Cap."
In 2016, some of her most watched videos became "10 Fun Things To Do When You're Bored!," "15 Life Hacks You Need to Know!," and "DIY Glitter Sleep Balm EOS! Sleep Easy with NO Drugs!"
In April of 2017 she wished her labrador retriever a happy birthday on Instagram, calling him her best friend.
She once posted a makeup tutorial inspired by Lucy Hale's Pretty Little Liars character Aria Montgomery.