Serving as the performance director for SM Entertainment, he is a DJ and choreographer who is also a member of BeatBurger. He has choreographed songs for the Kpop band EXO.
He previously performed as a rapper with a group called Black Beat.
He is a social media sensation with more than 140,000 followers on Twitter and 100,000 followers on Instagram.
He was born in South Korea. His real name is Hwang Sang Hoon.
He was forced to comment on the sudden departure of former EXO singer Kris Wu.