St. Louis rapper most famous for his 2006 crunk hit "Pop, Lock & Drop It," which cracked the Top 10 on the Billboard Hot 100. In 2013, he signed to the Brick Squad Monopoly record label owned by rapper Waka Flocka Flame.
He grew up in Walnut Park neighborhood of St. Louis and began producing rap beats at age 15.
He dissed fellow St. Louis rapper Nelly on two songs on his sophomore LP Notebook Paper as a result of Nelly's refusal to collaborate with him.
His birth name was Lawrence Franks, Jr.
His 2007 single "When I Hustle" features vocals from R&B singer Lloyd Polite.