Social media influencer as well as marketer who earned his first 20,000 subscribers on YouTube in less than two months. He now has over 2 million subscribers. He is also popular on Instagram with over 350,000 followers.
He became a band manager for a rock and soul group called The Lionyls.
He co-founded a music festival in Ottawa called E.L.E. Festival.
His full name is Sean Callaghan. He began dating a MAC Cosmetics makeup artist named Olivia in July of 2012. He has a sister named Bryn.
He is a long time friend of YouTube sensation DavidParody.