Known for her social media advising for various high-profile celebrities such as Justin Bieber. In October 2012, she was hired on as a full-time employee for SB Productions, where she has served in a digital marketing capacity.
She initially attended Hawaii Pacific University on a cheerleading scholarship. She was offered her full-time job with SB productions as an undergrad, and subsequently finished her undergraduate degree in 2015 at Arizona State University.
She was featured in an article published in Teen Vogue in March 2015. She served as an active promoter of Justin Bieber's 2013 film Believe.
She was born and raised in Pennsylvania.
She has also served as a strategist and consulting adviser for Ariana Grande's online presence.