Following in his father's footsteps, he created his label to sign artists and bring them to the forefront of the hip hop industry.
As an entertainment mogul, he has accumulated more than 290,000 fans on Instagram.
His father, James Prince, is the CEO of Rap-a-Lot Records. His mother's name is Mary and he has a sister, Brandy.
It was through his facilitation of the introduction of Drake and Lil Wayne that launched Drake's career.