Singer, vlogger, and beauty guru known for her BauerBirds YouTube channel, she has gained a following of more than 1.9 million subscribers posting get-ready-with-me videos, song covers, and challenges to her fervent fans.
She created her YouTube channel in December 2011 and followed with the debut video "1, 2, 3, 4 - plain white t's (cover by jess bauer)" in January 2012.
A talented graphic designer, she often features photos of her artistic skill on her Instagram account.
Her father, Russ Bauer, and younger brother, Toby Bauer, are the subjects of the viral video "When Mama Isn't Home / When Mom Isn't Home," recreating the Timmy Trumpet song. The video has spawned numerous popular parodies. She has a sister named Sarah. She married Gabriel Conte in December 2016.