Portuguese-French rapper and member of the Crewcial group. He has had major success as a solo artist from mixtapes such as "Illegal Promo," "Live On Stage," and "Moment of Truth." He has been featured in several major news outlets for his work including the Nationals SCI Journal for his music video "Entre As Estrelas" (aka Among the Stars).
He entered the music scene at the age of 16 and released his first album BI at the age of 19.
He was featured in the Daily News of Madrid's 5 Sentidos editorial in 2016.
His father was FC Porto footballer Jorge Placido. He married Portuguese designer Silivia Placid in 2015. They had a daughter in 2017.
He featured pop singer Diogo Picarra in his hit song "Entre As Estrelas" (aka Among The Stars).