She began uploading to her popular Instagram account in June of 2012, but did not begin uploading to YouTube until mid-2015. Her YouTube channel was previously a personal account where she posted beauty content.
Her personal Instagram account has amassed more than 750,000 followers.
Her mother Lottie has her own YouTube channel. She married Joakim Berg in July 2016. They welcomed a daughter named Lunabelle together in late 2018. Their son Lionel arrived in August 2020.
She is a Swedish YouTube sensation like Therese Lindgren.