Dad blogger behind the blog Ladbaby, who documents his honest approach into first time parenthood alongside his wife, LadBabyMum. He's also a self-proclaimed entrepreneur and inventor of the Toolbox Lunchbox.
He has worked as a graphic designer, splitting his time between Nottingham and London.
The LadBaby Facebook page grew to over one million followers in just four months with videos reaching up to 70 million views worldwide.
His real name is Mark Hoyle. He married Roxanne Hoyle in Las Vegas in 2015. They welcomed their son Phoenix on April Fools Day 2016. In May 2018, they welcomed their second son, Kobe, together.
He and Laila Swann are both bloggers from England.