Beauty and fashion YouTuber and blogger who became a partner with the multi-channel network Fullscreen. She vlogs and posts hauls on her channel and is also popular on Instagram.
She started blogging on her self-titled website in January of 2013, about four months before posting her first YouTube video.
She has written about a plethora of topics on her blog, from her usual beauty and fashion to travel, school, the USA, reviews, favorites, food, and more.
She has lived in Gävle, Sweden, and has a brother named William.
She's featured fellow beauty vlogger MissLisiBell on her front page.