One of the most subscribed to and followed Spanish-born social media and YouTube superstars in the game, Luzu welcomes millions of subscribers to his LuzuVlogs and luzugames channels. His outreach expands to Instagram as well, where he's accumulated more than 2.3 million followers.
He studied Audiovisual Communications at the University of Navarra before working as a film distributor. He felt trapped at the job and decided to move to the US where he would pursue a master's degree at the University of California.
He previously started a YouTube channel called The Judge which no longer exists. He has earned over 8 million subscribers to his luzugames channel. In 2018, he signed on to create exclusive content on Twitch.
He was born Borja Luzuriaga Vazquez in Spain and would relocate to Los Angeles, California. He has an older brother. He launched a collaborative YouTube channel called LuzuyLana with his girlfriend Lana Holmes. They got engaged in January 2018.