Israeli social influencer and fashion designer who has 330,000 followers on Instagram. His brand began in 2011 as a small online outlet, and has since grown into a large shop featuring select designs (including his own) for men, women, and even dogs.
He moved to Los Angeles when he was 22, and began working at a clothing store on Melrose.
While working at different retail stores, he began making his own clothes and wearing them to clubs in LA. He started to receive orders from friends for those designs, inspiring him to start his own brand.
He grew up in a very religious family in Israel.