Known as "The Situation," he is a muscle-bound former reality star on MTV's Jersey Shore. He has come out with a clothing line, a work out DVD, Devotion Vodka, and Reebok and Zigtech shoes.
He worked as a fitness center assistant manager and underwear model, though he claimed to be a stripper too.
In 2010, he amassed $5,000,000 from his endorsements and reality TV salary, the second-highest of any other reality star, after Kim Kardashian.
He appeared on numerous late-night shows during his hey-day, including Conan O'Brien's.